Humans have 99.99 % similar DNA to each other.

It is the molecule of life – what makes you, you.


“in living organisms, DNA does not usually exist as a single molecule,

but instead as a pair of molecules that are held tightly together.”


is about the current renewed sense of community and empowerment.

It’s about kinship, bonding and sticking together.

It’ s about fellowship, collaboration and ultimately, being human.

Art direction by Ahinaa Perjesi.

Ahinaa was one of the senior designers of the globally recognized fashion brand, Nanushka. Due to her progressive vision, she is an active member of local and international creative initiatives, especially in the field of sustainable fashion.

Hello, I am Barnie.